Baidu, Inc. (BIDU)
Baidu, Inc. provides internet content, value-added telecommunication-based, internet map, and online audio and video services in the People's Republic of China. It operates in two segments, Baidu General Business and iQIYI. The Baidu General Business segment offers products and services for mobile ecosystem, AI cloud, and intelligent driving. This segment operates Baidu App that enables users to access search, feed, content, and other services through mobile devices; and Haokan, which offers a range of various user generated and professionally produced short videos. It also provides a portfolio of knowledge and information products, including Baidu Wiki, which features columns and videos, such as encyclopedia of intangible cultural heritage, digital museum and recorder of history; Baidu Knows, an online community where users can pose questions to other users, such as individuals, professionals, and enterprises; Baidu Experience, an online platform where users share daily knowledge and experience; ERNIE Bot, new AI-native product that serves as a multi-round conversational AI assistant on both PC and mobile; and Baidu Post, a social media that allows users to post text, image, audio and video content, and reply to original curation forming valuable discussion groups, as well as livestreaming services, including live streaming and AI-powered digital human livestreaming. In addition, the company offers DuerOS smart assistant for the Chinese language; Apollo Go autonomous ride-hailing service; online marketing services; Baidu Maps, a voice-enabled mobile app providing users with travel-related services; and AI chips. The iQIYI segment produces and distributes professionally produced content. This segment offers online entertainment video services, including online videos, experience services, online games, comics, and others. The company was incorporated in 2000 and is headquartered in Beijing, the People's Republic of China.
- Ticker
- BIDU
- Exchange
- Nasdaq
- Sector
- Communication Services
- Industry
- Internet Content & Information
- 52-week range
- $75.80 - $165.30
Valuation
- Share price
- $81.87 (close of Nov 6, 2026)
- P/E (TTM)
- 33.27x
- Price to book
- 0.67x
- Price to free cash flow
- -12.31x
Price performance
| Period | Change |
|---|---|
| 1 day | +3.01% |
| 5 days | +7.16% |
| 1 month | -5.95% |
| 3 months | -25.12% |
| 6 months | -41.77% |
| Year to date | -37.34% |
| 1 year | -35.56% |
| 3 years | -24.47% |
| 5 years | -48.26% |
| 10 years | -51.18% |
| All time | +568.11% |
Short interest
- As of
- Oct 15, 2026
- Short % of float
- 3.91%
- Shares short
- 10.60M
- Days to cover
- 4.73
- Change since prior report
- +13.04%
- Source
- FINRA consolidated short interest
Profitability and growth
- Return on equity
- 2.02%
- Return on invested capital
- -1.56%
- Return on assets
- 1.24%
- Return on capital employed
- -1.60%
- Gross margin
- 43.88%
- Net margin
- 4.33%
- EBITDA margin
- 1.49%
- Revenue growth
- -3.04%
- Net income growth
- -76.48%
- Free cash flow growth
- -215.16%
Cash flow and balance sheet
- Free cash flow yield (TTM)
- -8.13%
- Current ratio
- 1.76x
- Net debt to EBITDA
- -0.59x
Latest reported year
- Period end
- Dec 31, 2025
- Fiscal year
- 2025
- Shares outstanding
- 340.75M
Margins and returns by year
| Period end | Gross margin | Net margin | Return on equity | Return on capital |
|---|---|---|---|---|
| 2025-12-31 | 43.88% | 4.33% | 2.02% | -1.56% |
| 2024-12-31 | 50.35% | 17.85% | 8.68% | 4.76% |
| 2023-12-31 | 51.69% | 15.09% | 8.03% | 5.39% |
| 2022-12-31 | 48.30% | 6.11% | 3.29% | 4.16% |
| 2021-12-31 | 48.34% | 8.21% | 4.72% | 2.59% |
| 2020-12-31 | 48.49% | 20.99% | 11.91% | 4.16% |
| 2019-12-31 | 41.49% | 1.92% | 1.20% | 1.94% |
| 2018-12-31 | 49.41% | 26.96% | 15.75% | 4.74% |
| 2017-12-31 | 49.22% | 21.58% | 15.33% | 8.13% |
| 2016-12-31 | 50.00% | 16.49% | 12.61% | 5.65% |
Investor relations
Next earnings report
- Next confirmed report
- Nov 16, 2026
Past earnings dates
| Reported | Fiscal period | EPS estimate |
|---|---|---|
| 2026-08-18 | Jun 2026 | - |
| 2026-05-18 | Mar 2026 | - |
| 2026-02-26 | Dec 2025 | - |
| 2025-11-18 | Sep 2025 | - |
| 2025-08-20 | Jun 2025 | - |
| 2025-05-21 | Mar 2025 | - |
| 2025-02-18 | Dec 2024 | - |
| 2024-11-21 | Sep 2024 | - |
Filings and sources
- Company website
- ir.baidu.com
- SEC filings
- 10-K, 10-Q and 8-K on EDGAR
- Earnings calendar
- All upcoming reports
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